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global digital report 2022

Daily Time Spent Using the Internet by Country January 2022 DataReportal. This report aims to provide a comprehensive presentation of the global market for Digital Display Potentiometer, with both quantitative and qualitative analysis, to help readers . And this specific data point highlights one of the key differences in current behaviours between Instagram and TikTok. Time Spent Using TikTok by Country January 2022 DataReportal. However, the huge popularity of how-to videos all across the internet demonstrates just how much we rely on the internet to learn the everyday skills that we need. Beyond impressive reach numbers, marketers may also be interested to learn that music is increasingly important for YouTubes global audiences, with 11 of the platforms top 20 search terms over the past year relating directly to music. Indeed, GWI reports that 46.4 percent of working-age internet users around the world now watch online tutorials, how-to videos, and educational content every week. Well, despite collective hand-wringing by regulators in Europe, and ongoing industry debates around the legitimacy of cookies, it seems that most internet users dont actually care. You can unsubscribe at any time. Meanwhile, Meta has not published ad audience data for users in Russia for any of its various platforms since the outbreak of the war in Ukraine in late February. Use of Social Networks to Research Brands January 2022 DataReportal. The global total has grown by 1.8 percent over the past year, with 95 million new mobile users since this time last year. As a result, theres a very good chance that well report higher numbers for growth between 2021 and 2022 once newer data becomes available. However, ads in Instagram Stories now reach more than 1 billion users each month, and with the formats additional functionality and creative options the Stories environment represents an ever more compelling opportunity. Based on these Yahoo! For context, internet penetration in South Africa currently sits at 70 percent, compared with 92 percent in the USA, and 98 percent in the UK. Roughly 8 in 10 B2B decision-makers also say that social media plays an influential role in their research, putting social media ahead of trade press outlets like online and offline magazines in terms of influence in the B2B buyer journey. The median age of the overall population appears to play an important role in shaping how likely people in a particular country are to use social media for work, although its also worth noting that Greece seems to buck this trend. Apples primary web domain also makes an entrance in top 20 websites for February 2022, with Semrushs analytics indicating that the site attracted 2.4 billion visits over the course of the month. On the one hand, the latest data reveals that roughly half of all working-age internet users actively visit social platforms to learn about brands,and to research products and services that theyre considering buying. Weve included a special section on digitals evolving role in the workplace in this quarters report, using excellent data from GWIs Work survey. GWIs latest research also reveals that mobile phones now account for almost 55 percent of the time we spend online, and that figure rises to almost 60 percent across Thailand, Indonesia, China, and India. Returning to the human population, another interesting trend in the latest data relates to the steady ageing of the global population. TikTok ads now reach 1 billion adults a month, equivalent to 23 percent of adults outside of China. South Africa comes out top of the latest rankings, with the countrys average internet user saying that they spend more than 10 hours per day online. However, the latest data from Skai suggests that marketers actually spent more on social media ads in Q3 2022 versus Q2. To be clear, Im not advocating for Facebook here; I simply want to provide some objective perspective. It provides a detailed assessment of the current state of connectivity and how close the world is to achieving universal and meaningful connectivity, using a unique analytical framework. This trend will be of particular interest to futurists, because faster mobile data speeds may also help to accelerate developers ability to deliver engaging AR, VR, and broader metaverse experiences via mobile connections. Indeed, Meta reports that more than 1 billion Facebook users access Marketplace each month, so there seems to be quite a big gap between total Marketplace users, and the share of those users that sees ads within Facebooks commerce environment. Hootsuite in the news What we're up to now. GWIs research reveals that women aged 16 to 24 now spend an average of 8 hours per day online, meaning that many women in this demographic now spend as much time using the internet as they do sleeping. The global population stood at 7.99 billion at the start of October 2022, and as well see below well reach the momentous 8 billion mark just a few days after we publish this report. At the other end of the spectrum, internet users in Asian and Middle Eastern countries are more likely to use mobile devices. The latest research from the ITU and GSMA Intelligence indicates that more than two-thirds of the worlds population will be using the internet by the end of 2023. In 2022, 202 countries and territories with more than 99% of the worlds population and TB cases reported data. The latest report from the China Network Information Centre (CNNIC) reveals that more than 1 billion people in China now use social media and messenger platforms. For starters, analysis from ActivePlayer.io suggests that Fortnite, Roblox, and Minecraft all of which might qualify as Metaverse-like virtual worlds already attract hundreds of millions of monthly active users (MAUs): Fortnite: 254 million MAUs in September 2022, with a peak of 30 million per day, Roblox: 204 million MAUs in September 2022, with a peak of 20 million per day, Minecraft: 173 million MAUs in September 2022, with a peak of 17 million per day, Metaverse Game Audiences October 2022 DataReportal. 3 in 10 people also connect to the internet via their television, and more people now go online via televisions than go online via tablet devices. Influential Research Channels in the B2B Buyer Journey April 2022 DataReportal. Well, the key takeaway here is that we also need to be more purposeful, ensuring that our marketing activities and content actively add value to our audiences online experiences. The average global TikTok user now spends almost 24 hours on the platform every month. But its important to note that this social web phenomenon isnt unique to TikTok. To celebrate, well offer a bumper collection of insights into how the internet impacts daily lives around the world, so be sure to check back for that analysis in late April. However, just 1 in 9 Americans has a similar perspective, and the figure drops to just 1 in 11 for people in the UK. Research from our partners GWI reveals that the average amount of time that people spend on the internet each day has also been edging downwards over recent months. However, the more interesting finding is that the Marketplace audience tends to be considerably older than the Facebook audience as a whole. (Source: Google Trends). Amongst those countries where internet adoption remains below 25 percent of the population, A4AI reports that the cheapest prepaid mobile data plan offering 1GB of mobile data still costs more than 5 percent of average monthly income. Overall, GWI reports that 1 in 9 working-age internet users around the world now owns some form of crypto, but this figure jumps to almost 1 in 4 in Turkey. Compounding these price increases, Skais data also reveals that marketers should expect less bang for their advertising buck than they could have expected just a few months ago. Claim your full copy of the report for more than 40 in-depth market guides and insights that offer a roadmap for your growth goals. Overview of TikTok's Global Advertising Audience April 2022 DataReportal. Top Mobile Apps by Consumer Spend October 2022 DataReportal. We cover a variety of these topics in our recently published Digital 2022 country reports all of which are available to read for free on DataReportal so if youre looking for data to help you assess meaningful connectivity at a local level, head over to our complete report library. World's Most-Used Social Media Platforms January 2022 DataReportal. The latest wave of research from our partner GWI reveals that the worlds internet users now spend an average of 6 hours and 53 minutes online each day. The global digital transformation market is expected to grow from $944.90 billion in 2021 to $1,178.30 billion in 2022 at a compound annual growth rate (CAGR) of 24.7%. Bytedancess latest ad reach figures also suggest that more than half of all US adults now use TikTok every month. GWI reports that the number of working-age internet users who say that they own at least one form of cryptocurrency grew from 12.1 percent in Q1 of this year, to 12.3 percent in Q2. WhatsApp comes third in terms of total time spent, with users spending an average of 18.6 hours per month using the messenger app on Android phones. Almost 7 in 10 Instagram users (69.9 percent) say that they publish photos and videos to Instagram, compared with just 1 in 3 TikTok users (33.9 percent) who say that they post videos to TikTok. Our new Digital 2022 Global Overview Report - published in partnership with We Are Social and Hootsuite - reveals that most of the connected world continues to grow faster than it did before the pandemic.. Big stories in this year's report include: Double-digit growth in social media users. For reference, we estimate that if it hadnt been for these Russian restrictions Instagrams global ad audience would likely have grown by roughly 38 to 40 million users over the past three months, which would have equated to quarter-on-quarter growth of roughly 2.6 percent. The world spent $142 billion on online hotel bookings in 2021, with annual revenues increasing by USD $44 billion compared with the overall total for 2020. That results in a compound annual growth rate (CAGR) of 8.6 percent for the past decade as a whole, but as you can see in the chart below annual growth rates have fluctuated meaningfully from one year to another. Meanwhile, low levels of digital connectivity are often symptomatic of broader infrastructure challenges. individual platform reports. Unconnected Populations January 2022 DataReportal. Relatively, that means that those other platforms collectively lost roughly 20 percent of their combined share over the past year. However, its unlikely that Meta has lost all of these users; rather, the company is simply preventing advertisers from targeting them with ads, likely due to the sanctions imposed by the US Government. Female executives make up 31% of the sample. However, cryptocurrencies are also increasingly popular across South-East Asia, with more than 1 in 5 working age internet users in the Philippines (22.7 percent) and Thailand (20.3 percent) saying that they now own some form of crypto. That may sound like a fairly modest increase, but these figures translate to a 1.7 percent increase in the number of people who own cryptocurrencies. Its also interesting to note that the number of people who say that they own a laptop or desktop has declined meaningfully over the past year, with data from GWI suggesting that 8.5 percent fewer people own a computer today than did so this time last year. The 2022 edition of the report is as usual, based primarily on data gathered by WHO from national ministries of health in annual rounds of data collection. If that shift doesnt happen soon, I fear NFTs will go the same way as ICOs. The latest data show that internet users have still increased by almost 200 million over the past 12 months though, representing year-on-year growth of slightly over 4 percent. Streaming TV Shows and Movies Via the Internet April 2022 DataReportal. And more than half of us (50.3 percent) said that we go online to find entertaining video content, placing this activity fourth in the latest global rankings. New research published by Data.ai reveals that users spent more than USD $620 million on TikTok in the first three months of 2022, and an additional USD $220 million on the platforms Chinese sister app, Douyin. For example, a drop in the number of advertisers or in the amount that those advertisers spend on each platform might result in fewer users seeing ads on Metas platforms, which in turn might affect the potential reach figures that the companys tools report. Sure, the figures for teens might look a bit different, but Bytedances tools dont report data for users below the age of 18, so its difficult to know for sure. Both data.ai and Sensor Tower report that TikTok was the worlds top grossing non-game mobile app in Q3 2022, as ranked by combined consumer spend across the Google Play and Apple iOS stores. Well, the good news is that the wonderful folks at App Annie have shared some great data with us this year that reveals how much time people spend using the Android apps of several top social platforms. Moreover, analysis from data.ai reveals that the amount of time that the typical user spends using the Facebook app has actually increased over recent months, up from an average of 19.4 hours per month in Q1 2022, to an average of 19.7 hours per month in Q2. Digital News Report 2022 | Reuters Institute for the Study of Journalism Digital News Report 2022 Overview This year's report reveals new insights about digital news consumption based on a YouGov survey of over 93,000 online news consumers in 46 markets covering half of the world's population. The Democratic Republic of the Congo only just failed to qualify for this list though, and by the time you read this article, the countrys population should already have passed the 100 million mark. As you may have noticed in one of the charts we featured above, YouTube has reclaimed top spot in data.ais latest ranking of social media apps by average time spent. And the number for Twitter is particularly interesting, because it suggests that a significant number of people continue to use the platform without logging in and perhaps without even creating an account. Overview of Internet Connection Speeds April 2022 DataReportal. Conversations with experts, colleagues, and peers remain the primary sources of information when B2B buyers are researching purchases, with roughly 9 in 10 corporate decision-makers citing these channels as influential in their work-related research. This situation isnt unique to Afghanistan either, with Ooklas data revealing that median mobile connection speeds now outpace median fixed connections in a total of 51 countries. to digest in this update. The worlds mobile user base has grown by 170 million since this time last year, with 68.6 percent of all the people on Earth now using some form of mobile phone. Average revenue per user (ARPU) for online consumer goods purchases now exceeds USD $3,000 per year in Hong Kong and the United States, but remains below USD $100 in Nigeria. Internet Adoption Rates by Region April 2022 DataReportal. Now in its seventh year, our annual trend report Think Forward unpicks the complex and ever-shifting web of digital culture and behaviour and explores the role brands can play in reflecting and shaping it. As a result, we might expect to see TikTok make even bigger gains in these rankings over the coming months, so be sure to follow our quarterly Statshot reports in 2022 to keep track of its progress. This year marks the tenth anniversary of the first global report in our Global Digital Reports series, so we can now look back over a full decade of digital data. The websites of Twitter and Instagram continue to attract well over a billion unique visitors each month too. Due to quirks in the way that Bytedances tools report potential advertising reach for its various services, weve revised our ad reach numbers for TikTok in our October 2022 report. So, perhaps unsurprisingly, Decentraland reacted quite strongly to CoinDesks claims, describing the user metrics cited in the article as inaccurate. Interestingly, however, internet access either matches or exceeds levels of access to basic sanitation services in 8 of these countries, and we see a similar situation in a total of 28 countries around the world. Historically, weve avoided reporting figures for change over time when weve detected these kinds of revisions, because the subsequent change in published figures doesnt necessarily correlate with an actual drop in genuine reach. Galen Growth, the digital health, data-driven market intelligence company, and FINN Partners, a global integrated marketing services agency, announced a joint effort to mine data and produce the first "Global State of Digital Health Report.". OK, ready to dig deeper into all of these numbers? Meanwhile, spending in the grocery category has grown even faster than user numbers have. That means it has taken roughly four years for the global internet user total to grow from 4 billion to 5 billion. Interestingly though, despite the popularity of video and music streaming platforms, spend on video games accounted for more than half of that global total, highlighting just how valuable the gaming audience remains. And theres more data to support this hypothesis in GWIs research too, with fewer than 1 in 3 working-age internet users saying that they worry about how companies might use their personal data online. Reasons for Using the Internet October 2022 DataReportal. Global Social Media Ad CPMs Over Time January 2022 DataReportal. Part of this comes down to definitions of course, and each persons perspective may vary depending on how they think of the Metaverse. Global Digital Barometer Market Research Report 2022. Online Video as a Source of Learning by Country April 2022 DataReportal. Related: learn about the latest cultural themes shaping advertising effectiveness in We Are Socials Think Forward 2022 report. This quarters update includes in-depth analysis of peoples digital news habits, as well as new figures for time spent with social media platforms. That may not sound like a huge amount, but to put those figures in context, worldwide consumer spend on mobile apps now equates to roughly 0.2 percent of total global GDP. Mobile Internet Connection Speed Rankings April 2022 DataReportal. In other words, TikTok isnt just one of the worlds biggest mobile apps; its also one of the hottest properties on the web. Meanwhile, 57 percent of respondents say that theyve done some form of online shopping in the past 30 days, demonstrating just how important ecommerce has become for the worlds internet users. Thats not to say that digital platforms and marketers shouldnt be doing more to protect peoples privacy of course, but this data does suggest that regulators and the media may be making a bigger deal out of cookies than public opinion might warrant. TikTok Advertising Reach by Country April 2022 DataReportal. South Korea's mature consumer economy joins new ideas with traditions; the same is true of its payments market. Email has also shown remarkable resilience, with almost 95 percent of survey respondents confirming that email continues to be a regular part of their working life. Based on Ericssons latest figures for the number of handsets in use around the world, that equates to an average of more than USD $27 per handset. Change in Global Social Media Ad Spend Over Time January 2022 DataReportal. Meanwhile, Wikipedia.org remains one of the worlds most-visited websites, reinforcing the importance of the role that finding information plays in the worlds internet activities. Search engines and web portals rank third in terms of popularity, with more than 4 in 5 respondents in GWIs survey saying theyve visited at least one of these sites in the past month. Social Media Platforms Used for B2B Research April 2022 DataReportal. Overview of Global Internet Connection Speeds January 2022 DataReportal. Share of the Global Population by Geographic Region October 2022 DataReportal. All things being equal, economies that want to develop a solid roadmap for digitalization should invest equal amounts in talent, training and education, scientific concentration and R&D. For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion. The rapid decline in the value of Turkeys fiat currency over recent months likely played an important role in this trend, and may help to explain why ownership of crypto in Turkey has jumped by roughly 28 percent in just the past 3 months. Indeed, younger millennials between the ages of 25 and 34 are the biggest users of email at work. However, this gap exists across other Meta products too, and our analysis suggests that Facebooks overall ad reach only equates to about 72 percent of the platforms total monthly active user figure [find some potential explanations here]. For example, the rise of connected entertainment is already clearly apparent in the widespread popularity of video games, and video and audio streaming. GSMA Intelligences excellent Mobile Connectivity Index is another great place to start. And thats because the users of any given social platform are largely the same, even if each platform offers a slightly different demographic profile, and slightly different opportunities to engage people. Affordability of Smartphone Handsets April 2022 DataReportal. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. Top 20 YouTube Search Queries in 2021 January 2022 DataReportal. But wed be remiss not to acknowledge that adult sites also account for four of the top 20 places. Global Facebook Post Engagement Benchmarks January 2022 DataReportal. These numbers provide valuable context for digital adoption and growth, but in order to make sense of what people are actually doing online, we need to dig deeper into the numbers. Report Description. TikTok Ad Audience Overview October 2022 DataReportal. 15 of these 18 countries are situated in Africa, where the region-wide internet penetration rate currently sits at just 39.9 percent. (Source: Kepios analysis of data published on TikTok.com), Wordle was one of the 20 most-searched terms on Google around the world in the first quarter of 2022. Ownership of Cryptocurrency by Age and Gender January 2022 DataReportal. Internet users in Brazil, the Philippines, Colombia, and Argentina all spend an average of more than 9 hours per day using the internet, while their peers in Malaysia, Thailand, and Mexico say that they spend more than 8 hours per day online. Data from Google Trends reveals that translate was one of the top-ten most searched queries around the world in the first three months of 2022, and related queries in other languages (e.g. And this new GWI dataset reveals some fascinating insights. Digital 2022 April Global Statshot Report (Apr 2022) v01 Apr. Returning to the devices that people use to access connected content, its interesting to see that nearly a third of working age internet users now connect their TVs to the internet. Meanwhile, the latest data from Statcounter shows that mobile phones accounted for more than 56 percent of global web traffic in March 2022, up from 54 percent this time last year. As a result, please avoid comparing social media users and advertising audience figures in this years reports with figures published in our previous reports. This year's all-encompassing overview of all things digitalsocial media, search, ecommerce, advertising, and morefrom Hootsuite and We Are Social. The latest global audience total for Instagram is 1.8 percent lower than the figure we reported in January 2022, equating to a drop in reach of 26 million users in just the past 3 months. For reference, with 171 million new users over the past year, the latest internet growth figure is 23 percent lower than the annual increase that we reported this time last year. Overall, App Annies data shows that YouTube accounts for the greatest total time spent using social media apps on Android phones, and it also clocks the highest average time per user. Insights into peoples favourite platforms and the time they spend using each one are perhaps the most representative data points for marketers preparing a social media plan. The billionth internet user likely came online sometime in 2005, but it only took another 6 years for that global user figure to double to 2 billion. Our Digital 2022 local reports provide an annual overview of internet, mobile and social media usage across our 16 global markets. Dive into more digital facts and figures in our Digital 2022 April Global Statshot. You can also find my comprehensive analysis of key trends over the past decade in this in-depth article. Its worth highlighting that were expecting some significant updates in internet user numbers from both the ITU and GSMA Intelligence in the coming weeks though, so we may see a meaningful upward correction in the global user total in time for our January report next year. More than 96 percent of this cohort say that they use email at least some of the time, while nearly 4 in 5 say that they use email every day. Furthermore, despite the continued preference for computers across Western markets, the number of people at a worldwide level who say that they use a laptop or desktop computer to access the internet has fallen significantly over recent months. Representativeness of Advertising by Age and Gender January 2022 DataReportal. However, the same article goes on to concede that this figure which CoinDesk sourced from DappRadar only represents the number of unique wallet addresses that interacted with a Decentraland smart contract. Reading and writing emails remain some of our most frequent activities at work too, with 76.7 percent of working professionals saying that they use email at least once per day. Corporate User License: US $ 5800. 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global digital report 2022